文章基本信息

标题：The application of the TOE framework to the adoption of CRM by SMEs in KwaZulu Natal
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作者：Bongani innocent Dlamini ; Cletos Gratsa
期刊名称：IJEBD (International Journal of Entrepreneurship and Business Development)
印刷版ISSN：2597-4750
电子版ISSN：2597-4785
出版年度：2022
卷号：5
期号：3
页码：411-419
DOI：10.29138/ijebd.v5i3.1799
语种：English
出版社：LPPM of Narotama University Surabaya
摘要：Small And Medium Enterprises (SMEs) play an important role in the development of economies despite a plethora of problems that stifle their growth. The study unpacked the application of the Technological, Organisational, Environmental (TOE) framework as a guide for the adoption of CRM strategies.