文章基本信息

标题：Online - education on YouTube before and after COVID 19. An example study on “Fun Science Romania”
本地全文：下载
作者：Andreea Mihaela Stoica ; Cristina Veith ; Marian Necula 等
期刊名称：Proceedings of the International Conference on Business Excellence
电子版ISSN：2558-9652
出版年度：2021
卷号：15
期号：1
页码：364-376
DOI：10.2478/picbe-2021-0034
语种：English
出版社：Sciendo
摘要：The article aims to analyze how the public interest of an educational franchise has evolved and how it has been influenced by the pandemic. It compares the evolution of the traffic on the franchise’s YouTube channel, Profesorii Trasniti (Nutty Scientists), from two periods of time, “pre” and “post” pandemic, March 2020 being the calendar date taken as a benchmark. The research methodology includes both a secondary analysis (based on articles published in the literature on topics such as: digitization, education in the virtual environment, social media as a tool in the equation) and a statistical measure of the difference between the proportions of the number of comments on published videos on the YouTube channel “Profesorii Trasniti” (Nutty Scientists) of the Fun Science Romania franchise, “pre” and “post” pandemic based on the data provided by the YouTube Analytics platform.
关键词：social media;management strategy;business digitization;education;COVID-19 pandemic