文章基本信息

标题：Identifying Feasibility Marketing Indicators of Sport Tourism Development in Free Trade, Industrial and Economic Zones of Iran
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作者：Sahar Pirjamadi ; Morteza Motahhari ; Mehdi Karoubi 等
期刊名称：Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
印刷版ISSN：2322-3294
出版年度：2022
卷号：17
期号：57
页码：47-78
DOI：10.22054/tms.2022.65108.2653
语种：English
出版社：Allameh Tabataba'i University Press
摘要：The purpose of this study was to identify feasibility marketing indicators of sport tourism development in free trade, industrial and economic zones of Iran.The research method was qualitative, which was conducted with the heuristic-exploration strategy. Theoretical saturation was achieved with 21 experts. The data were analyzed using thematic analysis through the coding process using MAXQDA. Promotion of tourist attractions, attracting sport tourists, risk, infrastructure and natural capacities, approaches of neighboring countries are among the main indicators were recognized. Use new digital technologies, cultural and social capacity building, tourist attraction management, private sector investor, local residents, inter-organizational interaction, economic and business capacity free zones, infrastructure facilities and natural attractions emphasize new and successful experiences. The results emphasize the need to use new digital technologies, advertising, national media, marketing, local residents, inter-organizational interaction, economic capacity, infrastructure, successful experiences in the development of sport tourism in Iran's free trade, industrial and economic zones.
关键词：Feasibility;Free zones;Infrastructure;Sport Tourism;Tourist Attractions