文章基本信息

标题：Back to the future: challenges of European tourism of tomorrow
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作者：Natàlia Ferrer-Roca ; Richard Weston ; Jaume Guia 等
期刊名称：Journal of Tourism Futures
印刷版ISSN：2055-5911
出版年度：2021
卷号：7
期号：2
页码：184-191
DOI：10.1108/JTF-10-2019-0114
语种：English
出版社：Emerald Group Publishing Limited
摘要：Purpose The purpose of this paper is to identify and describe the most recent (or emerging) trends likely to have a major impact in shaping the future of tourism in Europe. Design/methodology/approach The methodology of this paper involved in-depth literature review of European Union policies, initiatives and programs. Also, semi-structured interviews were conducted with key individuals/organisations, mainly at a European level, but also including pertinent global and national tourism organisations. Moreover, an online survey was also conducted and circulated to a wide range of organisations from all 28 EU Member States. Nvivo was used to analyse the documents as well as to conduct a content and thematic analysis of the interviews. Findings This paper identifies five trends associated with the future of tourism in Europe. Those main trends are: evolving visitor demand; marketing; stakeholders and tourism governance; new technologies; and sustainable and responsible tourism. Originality/value This trends paper provides five useful recommendations for the future of tourism in Europe, including: sustainable tourism development, investment in technology, effective tourism governance, enhance Europe's overall destination brand and marketing strategy, and the need for new skills and training.
关键词：European tourism;EU policy;Sustainable tourism;Tourism governance;Tourism trends