文章基本信息

标题：Customer Preference towards Digital Payments
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作者：R. Lavanya ; T. Thirumaleswari
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：5
页码：4799-4805
DOI：10.9756/INTJECSE/V14I5.580
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：Since demonetization, the digitalization push for digital payment methods has made remarkable progress. The present study analyzed primary data collected from 200 respondents in the Andhra Pradesh region in order to examine the customers' preference for digital payment methods based on factors including Security, Convenience, and Cost.Transparency, Time, Instant Payment and Risk. Multiple Regression path Analysis and Correlation, covariance’s are used for analyzing the data and found that there is no significant relationship between the customers preference and digital payment methods (Banking cards, Internet Banking and Point of sale) based on the factors Security, Transparency, Time, Instant Payment and Risk.
关键词：Digital Payment Methods;Consumer Preference