文章基本信息

标题：Revisiting Food marketing strategy for Children - And President Ho Chi Minh Views for Children Caring
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作者：Truong Dinh Trang ; Dinh Tran Ngoc Huy ; Le Huong Hoa 等
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：3
页码：5901-5909
DOI：10.9756/INT-JECSE/V14I3.759
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：First, Children food marketing strategy is important because it helps to ensure nutrition mechanism of children food and meals as well as their health. Then, Signal et al (2017) mentioned that Over the past three decades the global prevalence of childhood overweight and obesity has increased by 47%. Marketing of energy-dense nutrient-poor foods and beverages contributes to this worldwide increase. Hence, By using qualitative and synthesis methods, the paper shows us that What parents care about now is what's best for their children, as evidenced by the fact that they skip cheap powdered milk (15-20,000/kg) in favor of foreign milk with prices many times higher (300,000 /kg) or their willingness to buy their children products that are several times more expensive than adult products. Last but not least, In many countries, Nutrition is required during childhood and adolescence for the body to grow and develop, and to ensure health and well-being. Furthermore, eating behaviors adopted in childhood carry over into adulthood and contribute to chronic disease risk and long-term health.
关键词：food for children;market;marketing mix;related studies;consumer protection law;Vietnam