文章基本信息

标题：Analyzing Marketing Mix Strategy of Toys for Children, Rights of Consumers As Children - And Ho Chi Minh Ideologies for Children Development
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作者：Truong Dinh Trang ; Dinh Tran Ngoc Huy ; Le Huong Hoa 等
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：3
页码：5891-5900
DOI：10.9756/INT-JECSE/V14I3.758
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：First, Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance (Hains & Jennings, 2021). By using qualitative and synthesis methods, the paper shows us that brand name is one factor affecting the success of toys companies. And the world smart toys market is moving towards innovative and interactive toys, covering both indoor and outdoor toy segments. The disadvantage is that the cost of these toys is quite high. Last but not least, The trend in the world toy market is smart toys (such as robots, interactive games, educational robots), which integrate artificial intelligence and include microprocessors, memory, and input and output devices. More modern smart toys can also integrate voice and sound processors, and more and more toys are integrated with sensors. The research imitation is that we need to make further analysis for food market for our children, not only toys.
关键词：toys market;children;marketing mix;related studies;consumer protection law;Vietnam