文章基本信息

标题：Comparative study on consumer buying behavior during Covid-19through E-business and direct to market place towards government regulation and policy in Tamil Nadu (India)
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作者：M. Shalini ; M. Radhikaashree
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：3
页码：3183-3190
DOI：10.9756/INT-JECSE/V14I3.390
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：A study can be helpful for the consumer during the lockdown period and also the sellersboth in online and direct market place to follow the rules and policy framed by the government due to Covid-19 lockdown period even the sellers are satisfying the consumer needs and wants in the market. Research Methodology: The researcher chosen to use descriptive research study and the technique have been selected as convenience sampling techniques can be used to identify the research problem of consumer buying behavior in the current market situation of Covid-19. Findings: The findings can be identified by framing questioner and that must be collected through the respondents, from the general public those who respondents are avoiding use of online and going for the direct market they are the respondents for this study. Research limitation/implication: The sample size has been taken for the study is less comparative to overall population of the state findings of the research may change due to some different geographical area, demography, age etc. The sample can be collected according to the convenience of the researcher. Practical Implication: The research can be undergoes through the factors of making stimuli, consumer psychology, behavior, consumer characteristic can be analyzed by the overall consumer behavior during the lockdown period of Covid-19 avoid online marketing. Originality/Values: The primary objective of the resource has to identify the reason why the consumers have not going for online shopping only going for direct market place, to know about the lever of consumer satisfaction in buying from direct market, and to know about the necessary steps government regulation has framed to rectify this problem to avoid the crowd during the Covid-19 period.
关键词：Consumer behavior;Direct Market place;Online Marketing;Consumer satisfaction;Government regulation