文章基本信息

标题：THE IMPACT OF PSYCHOLOGICAL EMPOWERMENT TOWARDS MOBILE COMMERCE ACCEPTANCE AMONG SMEs BUSINESS OWNERS IN SELANGOR
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作者：Megat Muzzamir Megat Abu Bazar ; Narehan Hassan ; Nur Athirah Sumardi 等
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：3
页码：3036-3043
DOI：10.9756/INT-JECSE/V14I3.370
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：The term "new digital transformation" refers to the implementation of new technologies, talent, and processes to improve business operations and customer satisfaction. It has taken on even greater significance, particularly during the COVID-19 pandemic. Mobile commerce is one of the digital transformation platforms that offers a transaction gateway to users of multiple devices. The goal of this study was to see if there were any links between psychological empowerment (need for achievement, need for affiliation and need for power) and mobile commerce acceptance (perceived usefulness, perceived ease of use, trust, personal initiatives and characteristics, context) among business owners (SMEs) Selangor. This study's population is bounded to SMEs business owners in Selangor, Malaysia. A quantitative research methodology was used, and data was gathered through the use of questionnaires. In the parent study, data was collected using a purposive sampling technique with 350 questionnaires distributed via an online platform. Following that, 331 usable questionnaires were analysed using the current SPSS technique and reporting procedures. The findings revealed that two of the three antecedents of psychological empowerment were significantly related to SMEs business owners' acceptance of mobile commerce. This study believes that the findings will help to improve or innovate business strategies, particularly those involving mobile service programmes.
关键词：Psychological Empowerment;Need for Achievement;Need for Affiliation;Need for Power;Mobile Commerce Acceptance;Perceived Usefulness;Perceived Ease of Use;Trust;Personal Initiatives and Characteristics;Context