文章基本信息

标题：MEDAITING EFFECT OF BRAND SATISFACTION BETWEEN BRAND EXPERIENCE & BRAND LOYALTY: A STUDY ON ELECTRIC SCOOTERS (INDIAN CONTEXT)
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作者：B. Charan ; S.Vasantha
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：3
页码：1879-1889
DOI：10.9756/INT-JECSE/V14I3.218
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：The demand for electric scooters is rapidly increasing due to hike in fuel prices and the OEMs in the space of Battery Operated Vehicles are trying to capture the two wheeler market by giving unique experience to the customers to feel and experience the products and their services. To overcome the competition on the fossil fuel vehicles electric scooters manufactures are opening up the customer experience centers to which builds a relationship between the brand and its customers to understand the satisfy the needs of the customers as they expected. The study evaluates significant role for Brand satisfaction on Brand Experience & Brand Loyalty through a systematic process of analyzing the data collected from the respondents who use electric scooters in Bangalore region. Questionnaire was distributed among 150 respondents & 123 questionnaires are considered as valid to analyze using F. Hayes Process. Brand Experience and Brand Loyalty has positive relationship with Brand Satisfaction & Brand Experience among the user of electric scooters.
关键词：Brand Experience;Brand Loyalty & Brand Satisfaction;Electric Scooters