文章基本信息

标题：IoTs EFFECTS ON MARKETING ACTIVITIES FOR TOURISM SECTOR IN POST-COVID 19 TIME VIA A CASE OF MY TRA JSC. IN TOURISM INDUSTRY IN VIETNAM - AND FAMILY TOURS FOR CHILDREN
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作者：Ha Thuy Mai ; Dinh Tran Ngoc Huy ; Le Huong Hoa 等
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：3
页码：5311-5323
DOI：10.9756/INT-JECSE/V14I3.695
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：In our study, we also suggest family to join tours for parents and children when children have strong enough and little grow. Many beautiful places such as Ha noi, Quang Ninh- Ha Long, Da Lat, etc. Becoming peaceful places for our children. Next we analyze a case study. Together with the development of stock market in Vietnam in recent years, there are effects from internet of things , IT and digital tech on tourism sector in Vietnam as well as emerging markets. Nowadays, tourism firms such as My Tra JSC. In Vietnam can easily build their websites and direct tourists to book flights, hotel room and destinations conveniently. Moreover, in this study we can use IT software - econometric software Eviews to help us to analyze internet data collected such as macro indexes and consider the impacts of multi macro factors on stock price, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. Therefore, the article analyzed step by step of how we run software to evaluate the impacts of six (6) macroeconomic factors on stock price of a joint stock travel company, MyTra (MTC) in Vietnam in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a six factor model, show that the increase in risk free rate has a significant effect on increasing MTC stock price with the highest impact coefficient, the second is decreasing CPI, lending rate and exchange rate. This research finding and recommended policy also can be used as reference in policy for tourism system and commercial bank and relating governmental agencies in Vietnam, as well as many developing countries.
关键词：travel company;family tour;children and parents;IT software;Eviews;internet of things;information technology