文章基本信息

标题：MILK PRODUCTS FOR CHILDREN, CHILDREN INTEREST PROTECTION - AND MARKETING MIX STRATEGY OF VINAMILK AND TH TRUE MILK FOR CHILDREN IN VIETNAM MARKET
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作者：Le Quang Hieu ; Vu Viet Tien
期刊名称：International Journal of Early Childhood Special Education
电子版ISSN：1308-5581
出版年度：2022
卷号：14
期号：2
页码：4170-4178
DOI：10.9756/INT-JECSE/V14I2.454
语种：English
出版社：International Journal of Early Childhood Special Education
摘要：Our study shows that Marketing strategy 4P will enable us to meet clients (groups) demand by offering options (marketing) in 4 aspects (pricing, products, channels - distribution, place). Target customers help businesses increase business efficiency quickly. Vinamilk is one great example to use it. We also see: Although starting late, it became a formidable opponent that made Vinamilk or Frieslandcampina both wary. TH True Milk's strategy is currently considered to be successful and superior to competitors in the industry, but that does not mean that the company stops and sleeps in victory. TH will increasingly have to improve and innovate its strategy to suit society and the long-term and comprehensive development of the business. Fawi and Abdalla (2013) pointed in Sudan people consume diary and milk products a lot with wide variations in preferences and their buying decision affected by multi factors.This will enable marketing strategies research leading to high sales.
关键词：comparison;marketing 4P strategy;milk products for children;children interest protection JEL: M21;M10;N1