文章基本信息

标题：Food Packaging Rebranding Assistance for Vegetable Products of OkeFarm Neglasari Women Farmer Group
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作者：Dimas Bayu Pinandoyo ; Supardianningsih Supardianningsih ; Asriadi Masnar 等
期刊名称：Engagement: Jurnal Pengabdian Kepada Masyarakat
印刷版ISSN：2579-8375
电子版ISSN：2579-8391
出版年度：2022
卷号：6
期号：1
页码：173-186
DOI：10.52166/engagement.v6i1.986
语种：English
出版社：Asosiasi Dosen Pengembang Masyarajat (ADPEMAS), FKDP KOPERTAIS IV
摘要：Packaging is one of the aspects that affecting the trust of consumers to a product. As a small enterprise, OkeFarm Neglasari Women Farmer had no packaging expert. The aim of this community service is to provide a good packaging to help them gaining new consumers. The packaging rebranding, developed by market analysist methods and adjusted to the financial ability of the small enterprise. The finalized designs were tested to packaging acceptance test by mean questioner methods. Rebranding resulted 30 new loyal consumers, 25 of them responded to the questioners. 76% of the new consumers were females and 24% of it were males. Most of the new consumers were at age range 31-35 years old (44%) and 26-30 years old (36%). The rebranding effective to attract consumers with income range 3.1-6 million IDR (40%), and 6.1-9 million IDR (24%). The new food packaging brand significantly increased the acceptance of vegetables products.
关键词：Food Packaging;Rebranding;Vegetable Products;Women Farmer