文章基本信息

标题：Are Gamers Satisfied with Their Money Spent on Virtual Goods in Online Games? Understanding Gamers Satisfaction based on Perceived Values and Purchasing Motivation
本地全文：下载
作者：Muhammad Zhafir AFIF ; Prawira Fajarindra BELGIAWAN ; Muhamad Abdilah RAMDANI 等
期刊名称：Management and Economics Review
电子版ISSN：2501-885X
出版年度：2022
卷号：7
期号：2
页码：119-140
DOI：10.24818/mer/2022.06-02
语种：English
出版社：Editura ASE
摘要：One's purchase of Virtual goods that can only be used in the virtual world becomes an exciting thing to explore further. Someone willing to exchange money in the real world for virtual goods in online mobile games indicates the value that makes users feel satisfied from purchases made continuously. This study aims to determine the values of virtual goods perceived by gamers and assess their satisfaction with purchasing virtual goods. The results indicate that users who purchased virtual goods in online mobile games fall into utilitarianism and hedonism. Utilitarianism means being influenced by functional, emotional, and social values. Hedonism, henceforth, refers to being influenced by functional and emotional values. Meanwhile, satisfied owning virtual goods are only found with hedonic purchasing motivation. In addition, perceived ease of purchase does not affect the repurchase of virtual goods. This study provides users' perceptions of virtual goods and helps developers determine the aspects and attributes of virtual goods that need to be considered so that users can be satisfied with their purchasing virtual goods.
关键词：online mobile games; virtual goods; perceived values; gamers’ purchasing motivations; customer satisfaction