文章基本信息

标题：Interaction of E-Service Quality, Experiential Marketing, Trust, and Satisfaction on Repurchase Intention
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作者：Maulida Afiya Rahmania ; Wahyono Wahyono
期刊名称：Management Analysis Journal
印刷版ISSN：2252-6552
电子版ISSN：2502-1451
出版年度：2022
卷号：11
期号：1
页码：71-82
DOI：10.15294/maj.v11i1.54279
语种：English
出版社：Universitas Negeri Semarang
摘要：The purpose of this study was to test the influence of e-service quality, experiential marketing, trust, and satisfaction on repurchase intentions. The population in this study was Bukalapak consumers with a sample number of 98 respondents. Sampling methods use convenience sampling techniques. Sample analysis method using Partial Least Square (PLS) with SmartPLS 3.0 program. The results showed that e-service quality had a significant and positive effect on trust and satisfaction. Experiential marketing has a significant and positive effect on trust, but experiential marketing has no significant effect on satisfaction. Trust and satisfaction have a significant and positive influence on repurchase intentions.
关键词：E-Service Quality;Experiential Marketing;Trust;Satisfaction;Repurchase Intention