文章基本信息

标题：Analysis of the Development Strategy of Micro, Small and Medium Enterprises (MSMEs) in Kolaka district, Southeast Sulawesi, Indonesia
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作者：Fitri Kumalasari ; Muslimin H. Kara ; Amiruddin K. 等
期刊名称：International Journal of Multicultural and Multireligious Understanding
电子版ISSN：2364-5369
出版年度：2022
卷号：9
期号：3
页码：82-92
DOI：10.18415/ijmmu.v9i3.3509
语种：English
出版社：International journal of multicultural and multireligious understanding
摘要：This study aims to determine the development strategy of micro, small and medium enterprises in Kolaka district. This research is descriptive research that describes narratively about the condition of micro, small and medium enterprises in Kolaka district. Data collection was obtained through observation, interviews and data documentation and triangulation. The data analysis techniques carried out include descriptive analysis guided by the steps of qualitative research analysis such as data reduction, data presentation, and drawing conclusions as well as SWOT analysis. The results show that the development strategy of micro, small and medium enterprises that is suitable to be applied in Kolaka district is a strategy that supports an aggressive growth policy (growth-oriented strategy).
关键词：Strategy;MSMEs;And SWOT Analysis