文章基本信息

标题：Work Behavior Analysis of FMCG Salesman
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作者：Minchao Liao ; Lili Fan
期刊名称：Open Journal of Business and Management
印刷版ISSN：2329-3284
电子版ISSN：2329-3292
出版年度：2014
卷号：02
期号：03
页码：227-230
DOI：10.4236/ojbm.2014.23028
语种：English
出版社：Scientific Research Publishing
摘要：In the background of cut-throat competition in the FMCG industry, work behaviors of the salesman at the forefront of the business play an important role to achieve the marketing objectives. Based on the sales behaviors and related scale development theory, and following the logic of analyzing FMCG sales order work stages first, and then the sales order work contents of each stage, and the work behavior characteristics of sales order of each stage at last, the work behavior of FMCG salesman is discussed in this paper.
关键词：Sales Order; Work Behavior; Fast-Moving Consumer Goods; Rating Scale; Measurement-Item