文章基本信息

标题：Application of Business Niche in Strategic Management: A Study Based on Oriental Idea of Harmony
本地全文：下载
作者：Shu Lin
期刊名称：Modern Economy
印刷版ISSN：2152-7245
电子版ISSN：2152-7261
出版年度：2015
卷号：06
期号：02
页码：217-222
DOI：10.4236/me.2015.62019
语种：English
出版社：Scientific Research Publishing
摘要：Reviewing the business niche theory, this paper discusses the application in strategic management. Health of a company heavily depends on the harmony of its intra-ecology that has effect on strategy. Also the external surrounding is a significant factor which affects the company’s strategic choice. A strategy of dislocation development will reduce direct competition and enhance collaboration. A firm may choose appropriate strategy such as people-oriented policy and performance of corporate social responsibility to maintain the ecological balance of business and enhance its strategic advantage.
关键词：Business Ecology; Oriental Idea; Harmony; Business Niche