文章基本信息

标题：Supply Chain Coordination for Strong Retailer with Extended Warranty under Network Externality
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作者：Yan-Fei Tan , Yu-Yin Yi , Jun-Jiang Yao
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2015
卷号：08
期号：03
页码：393-409
DOI：10.4236/jssm.2015.83041
语种：English
出版社：Scientific Research Publishing
摘要：This paper constructed a retailer-leading supply chain system considering the extended warranty (EW) with single manufacturer and single retailer to study the influence of network externality on retailer-leading supply chain coordination. First of all, we analyzed and compared the retail price, EW price, EW quality, and the total system profit in centralized and decentralized model respectively. Then we analyzed the influence of network externality on decision variables and system profits. We found that the network externality increased the loss of decision efficiency. After that, we considered the coordination of the supply chain system with extended warranty. Finally, some numerical examples were presented for further analysis.
关键词：Extended Warranty; Network Externality; Contract Coordination; Game Model; Two-Part Tariff