文章基本信息

标题：Position of Price in Determinants of Quality of Products (Case Study)
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作者：Arash Hoseinkhani 1 , Mohsen Nazari 1 , Fereshteh Farzianpour 2* , Shadi Hosseini
期刊名称：Journal of Service Science and Management
印刷版ISSN：1940-9893
电子版ISSN：1940-9907
出版年度：2015
卷号：08
期号：02
页码：149-160
DOI：10.4236/jssm.2015.82018
语种：English
出版社：Scientific Research Publishing
摘要：Price plays a significant role in product quality in today communities, and consumers may not be aware of the quality and characteristics of the products they buy, despite of presence of distinctive products. They often are not able to compare different brands in terms of the quality. Although many studies on price-quality relationship support this common belief, some other studies indicate that this relationship depends on the specific type of the product, and overall presence of such relationship is less probable. Current work aims at investigating the relationship between product price and purchaser perception of the quality in durable, less durable and non-durable products in Kish Island’s markets as a case study. Three selected products include: LED TV as a durable product, t-shirts as a semi-durable product, and toothpaste as a non-durable product. Research tool is a questionnaire and collected data are analyzed using SPSS V.19 software. Results of the research indicate that price is one of factors reflecting the quality. It was true about t-shirt more than two other products.
关键词：Product Quality; Perceived Quality; Purchase Intention; Price; Quality