文章基本信息

标题：Exploring the Factors Affecting Travel Intention During the COVID-19 Pandemic: A Structural Analysis
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作者：Fatemeh Shekari ; Fatemeh Azizi
期刊名称：Iranian Journal of Management Studies
印刷版ISSN：2008-7055
出版年度：2022
卷号：15
期号：3
页码：613-632
DOI：10.22059/ijms.2021.323223.674547
语种：English
出版社：University of Tehran * College of Farabi
摘要：The purpose of this study was to identify structural relationships between factors affecting domestic tourism intentions in Iran under COVID-19 conditions, taking into account the importance of behavioral intention in predicting behavior. Therefore, it adds to the emerging body of knowledge about travel intentions during the pandemic. Structural equation modelling was used to analyze 383 online questionnaires, which revealed a positive impact of “frequency of past travel” and a negative effect of “Covid-19 risk knowledge,” “perceived risk,” and “risk aversion attitudes” on “travel intentions.” Furthermore, “perceived risk” and “risk aversion attitudes” mediated the relationship between “frequency of past travel” and “Covid-19 risk knowledge” with “travel intentions.” Meanwhile, “socio-demographic variables” and “travel purposes” moderated the relationships between “risk aversion attitudes” and “travel intentions” and between “perceived risks” and “travel intentions.” The findings enable tourism policy-makers, marketers, and businesses to take purposeful measures to recover domestic tourism.
关键词：travel intentions;risk aversion attitudes;perceived risk;Covid-19;Iran