文章基本信息

标题：Participation in the Crowdsourcing of Marketing Activities Using a Dynamic Approach
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作者：Nasrin Mahavarpour ; Masuomeh Hosseinzadeh Shahri ; Mohammad Ali Babaei Zakilaki 等
期刊名称：Iranian Journal of Management Studies
印刷版ISSN：2008-7055
出版年度：2022
卷号：15
期号：2
页码：321-345
DOI：10.22059/ijms.2021.314145.674309
语种：English
出版社：University of Tehran * College of Farabi
摘要：Despite the fact that the concept of crowdsourcing is extensively employed by scholars, the dynamic interactions between crowd and crowdsourcer have received scant attention. This article aims to explore the successful drivers of crowdsourcing platforms by considering the role of both main sides, namely meaning crowd and crowdsourcer. The current study develops a marketing-crowdsourcing model and explores the dynamic association between the identifying variables. In the proposed model, different scenarios were considered to explore the effective mechanism for reinforcing crowd/ crowdsourcer to participate in the crowdsourcing of marketing activities. Using system dynamics relationships, casual loops, and stock and flow diagrams, this study proposes a framework for the crowdsourcing of marketing activities.
关键词：marketing-crowdsourcing framework;system dynamics;crowd participation;crowdsourcing