文章基本信息

标题：The Impact of Purchases With Debit Cards on the Consumption of Unhealthy Food
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作者：Danial Shahrabi Farahani ; Mansour Momeni ; Ezatollah Abbasian 等
期刊名称：Iranian Journal of Management Studies
印刷版ISSN：2008-7055
出版年度：2022
卷号：15
期号：1
页码：1-17
DOI：10.22059/ijms.2020.309818.674209
语种：English
出版社：University of Tehran * College of Farabi
摘要：The present study aimed to determine whether consumers are more likely to buy unhealthy food items when paying with debit cards compared to the time when they pay in cash, analyzing the effects of payment methods on the impulsive purchase of unhealthy products. To this end, the purchase behavior of a sample of 760 consumers was analyzed via a preliminary study and three main studies. To collect the data, consumer invoices, questionnaires, and purchase simulation techniques were used. The findings indicated that even though the participants who were randomly placed in the debit card payment group were aware of the unhealthiness of the food products, they still purchased such products, clearly showing their impulsive behavior. In cash purchases, the number of unhealthy food items in the shopping basket of consumers proved to be lower compared to when the consumers paid with debit cards. Furthermore, paying with debit cards reduced the pain of paying, ultimately raising the purchase of unhealthy food items.
关键词：Pain of paying;Impulsive purchase;Unhealthy food items;Payment methods;Debit cards