文章基本信息

标题：The types of visible scientists
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作者：Arko Olesk
期刊名称：Journal of Science Communication
印刷版ISSN：1824-2049
电子版ISSN：1824-2049
出版年度：2021
卷号：20
DOI：10.22323/2.20020206
语种：English
出版社：International School for Advanced Studies
摘要：We lack a good framework to characterize media-related adaptations of researchers. This paper explores Estonian scientists visible in the media to propose five dimensions to characterize the degree of mediatization of a researcher, and describes two basic types of visible scientists. Representatives of one type (‘adapters to media logic’) are able to explain the project simply and engagingly in the media, while those of the second type (‘adopters of media logic’) proactively create media interactions and manage them to achieve strategic aims. The results show how individual actors translate communication objectives into media practices, explaining variabilities in scientists' media presence.
关键词：Professionalism; professional development and training in science communication;Science and media;Science communication: theory and models