文章基本信息

标题：Is Remanufacturing Subsidy Effective All the Time? Investigation of Market Segmentation with Replacement Consumers
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作者：Miao-Miao Wang ; Jun Wu ; Xin-Yu Chen 等
期刊名称：Lecture Notes in Engineering and Computer Science
印刷版ISSN：2078-0958
电子版ISSN：2078-0966
出版年度：2022
卷号：52
期号：1
语种：English
出版社：Newswood and International Association of Engineers
摘要：This research is inspired by a governmentprogram intended to promote remanufacturing consumptionthrough trade-ins. Be different from former subsidy programswhich are provided for remanufacturing consumption, thisprogram is provided solely for buy remanufactured productsthrough trade-ins. To investigate the effect of governmentsubsidy, we established profit maximizing models byconsidering primary and replacement consumers’ segmentedpurchasing behaviors for the new and remanufacturedproducts. Analysis shows that the government subsidy programwill do damage to the consumption of remanufactured productson the primary market although it has been proved to beeffective in promoting remanufacturing consumption on thereplacement segment. Results show that whether themanufacturer’s profit is positively influenced by the fiscalprogram depends on the production cost of remanufacturedproducts, and the manufacturer’s profit will always increasewith government subsidy when the remanufacturing cost is lowenough. In addition, when the price of the remanufacturedproduct is not high, the market size of primary consumers playsa positive role in promoting the consumption ofremanufactured products through trade-ins. Results alsosuggest that, to make more profit on the selling side, themanufacturer does not always benefit directly from collectingthe used product. We also investigate how the manufacturermakes his strategic selection on pricing strategy with keyparameters.
关键词：Closed-loop supply chain; Government subsidy; Trade-ins; Pricing strategy; Remanufacturing