文章基本信息

标题：JATIM PARK, INDONESIA: How Do Advertising, Public Relation and Service Quality Maintain Reviting Interest in the Era of COVID-19 Pandemic
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作者：Titik Sunariyati ; Harianto Respati ; Bambang Supriadi 等
期刊名称：Journal of Economics and Sustainable Development
印刷版ISSN：2222-2855
电子版ISSN：2222-2855
出版年度：2022
卷号：13
期号：6
页码：1-7
DOI：10.7176/JESD/13-6-01
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：This study examines four variables, namely advertising, public relations, service quality, and interest in revisiting. The purpose of this study is to analyze and explain the effect of advertising, public relations, service quality on the interest in visiting again. Research respondents were visitors to Jatim Park 2, which amounted to an average of 690 people per day. A total of 87 people became the sample of this study. The analysis technique is descriptive, classical assumption test, and linear regression to confirm a structural equation model built by the researcher. A quantitative approach was chosen to explain the influence between research variables. Collecting data using a questionnaire. The results of this study found that advertising, public relations, service quality had a significant effect on interest in revisiting. Service quality has a dominant effect on interest in revisiting..
关键词：Advertising;Public Relations;Service Quality;Interest to revisit