文章基本信息

标题：Factors Affecting Decisions of Investment Channel of Millennials in Vietnam
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作者：Ha Thu Luong ; Quynh Mai Le ; Thanh Huyen Nguyen 等
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2022
卷号：14
期号：7
页码：25-31
DOI：10.7176/EJBM/14-7-04
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The research group conducts this study to advise investors to make informed decisions and recommend attracting investment for investment channels. The Unified Theory of Acceptance and Use of Technology (UTAUT) by Venkatesh (2003) was utilized and refined in this study to provide a more well-rounded explanation concerning variables influencing Millennials' investment channel decisions in Vietnam. Applied simple random sampling method, the surveys were conducted in two ways: offline approach at households and online through social media and distributed 575 questionnaires with 415 deemed qualified including people in the age group from 25 to 40. The results show a clear correlation between almost all independent and dependent variables (Factors affect Decision and Decision to invest). In which, 4 out of 5 independent factors are significant and positively impact the dependent variable..
关键词：UTAUT;investment channel;Millennials;investment decision