文章基本信息

标题：Assessment of the Utilization Pattern of Mass Media for Agricultural Production among Farmers in Haryana,India
本地全文：下载
作者：.Kiran ; Rashmi Tyagi ; Jatesh Kathpalia 等
期刊名称：Asian Journal of Agricultural Extension, Economics & Sociology
电子版ISSN：2320-7027
出版年度：2022
卷号：40
期号：8
页码：143-152
DOI：10.9734/ajaees/2022/v40i830947
语种：English
出版社：Sciencedomain International
摘要：In this present era, information and communication technology (ICT) has an impact on every element of human life. They are essential players in the workplace, business, education, and, most crucially, agriculture. Furthermore, many people see ICT as a catalyst for change in working conditions, information management and exchange, learning methods, and access to information communication technologies. The present study was conducted in Haryana state. One district viz. Hisar were selected randomly as they are present in two different zones of Haryana. Further two blocks were selected randomly. Hisar II and Adampur block were selected from Hisar district. Analysis revealed that about 70.00 % of the respondents always utilized mass media for gathering information and near about one-fourth of the respondents 24.20% sometimes utilized mass media followed by a few of respondents (09.17%) were never utilized mass media for gathering weather information. More than three-fifth of the respondents (77.50%) never utilized mass media and near about two-fifth of the respondents (18.33%) sometimes utilized mass media followed by a few respondents (04.17%) always utilized mass media for the inputs. Annual income of the respondents found highly significantly associated with level of utilization of mass media. The analysis revealed that 66.70 per cent of the respondents, who earned annual income i.e. up to Rs.1,00,001 to 2,00,001,sometimes utilized mass media. Contrary to that 45.10% of the respondents, who earned annual income above Rs. 1,00,000/-, sometimes and 41.20% had never utilized mass media.
关键词：Mass media;utilization;Socio-economic factors;information