文章基本信息

标题：Innovation of coffee shop during pandemic COVID-19: Bottled coffee drinks in demand
本地全文：下载
作者：Dyah Ismoyowati ; Shafira Wuryandani ; Annisa Nala Shinta 等
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2021
卷号：316
页码：1-7
DOI：10.1051/e3sconf/202131602015
语种：English
出版社：EDP Sciences
摘要：Pandemic covid-19 has been influencing the health sector and the business sector worldwide, including coffee shops in Indonesia. Before the pandemic, the coffee shop was one of the most growing businesses in Indonesia that, based on the study, has decreased their revenue up to 50-90%. Nowadays, they are struggling to pass the situation and need to be more innovative and agile. Bottled coffee is a new development, which is coffee shop innovation through this though condition. This article discusses how bottled coffee supports the coffee shop business during the pandemic in Yogyakarta. Ten coffee shop managements are involved in the depth interview in this research. The coffee shop is primarily located in Sleman, Yogyakarta, the most growing coffee shop in Yogyakarta. The result showed that coffee shops are produced bottled coffee right after the pandemic to maintain their business. The coffee shops also give more attention to hygiene and food safety aspects, including cleanliness of kitchen area, packaging, and the quality of coffee taste. They are also forced to use the online method as their media to get more sales.