文章基本信息

标题：Study on the development the market position company of fully electric vehicles
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作者：Wilhelmus Hary Susilo
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2021
卷号：304
页码：1-13
DOI：10.1051/e3sconf/202130401005
语种：English
出版社：EDP Sciences
摘要：Owing on decreased the marketing performances on automotive industries- energy generation, and storage industry in many firms. The research inquired of research gap within pursues the market- positions that it was conduct within resources of the corporate. Therefore, the research method conducted the one step approach within the confirmed strategy that conduct within an equation’s structural hybrid-model. The results- data was significantly contributed to the goal setting theory that it could drive to improve and enhanced within an innovation evidence in the digital-marketing and encompassed the marketing strategies that could pursued the market positions within the firms in the automotive fully electric vehicles industry as firms policies that innovation effort in digital marketing more focused than task marketing strategies and top managers.