文章基本信息

标题：THEORETICAL ASPECTS OF CONSUMER BEHAVIOUR TOGETHER WITH AN ANALYSIS OF TRENDS IN MODERN CONSUMER BEHAVIOUR
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作者：Kinga OSZUST ; Justyna STECKO
期刊名称：Modern Management Review
印刷版ISSN：2300-6366
电子版ISSN：2353-0758
出版年度：2020
卷号：XXV
期号：4
页码：113-121
DOI：10.7862/rz.2020.mmr.32
语种：English
出版社：Publishing House of Rzeszow University of Technology
摘要：The history of consumer behavior dates back to the beginnings of man's existence because he has always felt the need and strived to satisfy it. However, consumer behaviour as a subject of research is considered a relatively young field. Its interdisciplinary character is evidenced by the fact that consumer behavior is considered on many scientific levels, such as psychology, sociology or economics. There is, therefore, no single definition of consumer behavior that can be considered mandatory, as each of them draws attention to different aspects of consumer behavior. Consumer behavior has been evaluated over the years, leading to a change in the perception of consumption and the emergence of trends that help to create a profile of the modern consumer. Knowledge of current trends and the needs that the modern consumer feels helps companies create a marketing strategy that gives them a market advantage. The purpose of this study is to explain the origins, changes in consumer behavior, as well as to define the profile of the modern consumer and the characteristics of selected trends in consumption.