文章基本信息

标题：TOURISTS APPROACHES TO ECO-FRIENDLY HOTELS AND DETERMINATION OF GREEN HOTEL PREFERENCES: THE CASE OF ESKIŞEHIR
本地全文：下载
作者：Emre Ozan Aksöz ; Birgül Aydın ; EsinYücel 等
期刊名称：Turizam
印刷版ISSN：1450-6661
电子版ISSN：1821-1127
出版年度：2021
卷号：25
期号：2
页码：83-95
DOI：10.5937/turizam25-28792
语种：English
出版社：University of Novi Sad
摘要：The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.