文章基本信息

标题：A influência da orientao para mercado no setor alimentício: um estudo de múltiplos casos
本地全文：下载
作者：Ricardo Alberti ; Sonara Stringui ; José Geraldo Wizniewsky 等
期刊名称：Research, Society and Development
电子版ISSN：2525-3409
出版年度：2022
卷号：11
期号：8
页码：1-7
DOI：10.33448/rsd-v11i8.30744
语种：English
出版社：Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
摘要：The aim of this study is to analyze insubordination in line with market orientation in restaurants. The methodology used was an exploratory and descriptive research, with a qualitative approach, created categories of analysis related to insubordination in restaurants and market orientation. Data collection took place through open questions using the data exhaustion technique with two restaurants called Restaurante Salmo and Pizzeria, as well as their main dishes, which were analyzed through content analysis. The main results show that it was possible to perceive that market orientation, mainly due to the responsiveness factor, fights insubordination, in addition, it is possible to verify with the employees hired through market orientation who demonstrates or not insubordination, with freelancers, did not show up. possible to check.
关键词：Restaurant;Insubordination;Market orientation.