文章基本信息

标题：A Importancia da Comunicao Interna para a Melhoria dos Servios de uma Concessionária de Veículos de Aracaju/SE
本地全文：下载
作者：Tassiane Ferreira Silva ; Cleide Ane Barbosa da Cruz ; Joenison Batista da Silva 等
期刊名称：Research, Society and Development
电子版ISSN：2525-3409
出版年度：2022
卷号：11
期号：6
页码：1-11
DOI：10.33448/rsd-v11i6.28814
语种：English
出版社：Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
摘要：Internal communication helps organizations to develop their processes and services more efficiently, aligning strategies that help increase the competitiveness of companies in the market. Therefore, this research aims to analyze how internal communication can contribute to the improvement of services provided by a Vehicle Dealer in Aracaju/SE. The methodology consists of an exploratory qualitative-quantitative research that carried out the application of a semi-open questionnaire to the company's employees, which was applied to 18 employees. The results indicated that the majority of employees consider the internal communication bad and that there is a failure between the sectors, showing that it is still necessary for the company to invest in improving the communication process. However, it was noted that the interviewees considered that the company's communication with the customer is excellent, which favors the growth of customer satisfaction.
关键词：People management;Process;Organization.