文章基本信息

标题：Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village
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作者：Budi Santoso ; Inge Widya Pangestika Pratomo ; Nida Nur Hidayah 等
期刊名称：Indonesian Journal of Advocacy and Legal Services
印刷版ISSN：2686-2085
电子版ISSN：2686-2611
出版年度：2019
卷号：1
期号：1
页码：79-96
DOI：10.15294/ijals.v1i1.33735
语种：English
出版社：Universitas Negeri Semarang
摘要：Brand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.