文章基本信息

标题：Modelos de Negócios, Estratégia e Inovao: reflexes necessárias na sociedade da transformao digital
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作者：Leonardo Alexandrino de Almeida ; Iracema Maria de Lima Martins ; Marcelo Augusto dos Anjos Lima Martins 等
期刊名称：Research, Society and Development
电子版ISSN：2525-3409
出版年度：2022
卷号：11
期号：6
页码：1-12
DOI：10.33448/rsd-v11i6.29220
语种：English
出版社：Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
摘要：The technological transformations experienced in recent years have expanded the discussions about the impact of technologies on society in general and on organizations. Based on this context, the objective of this article was to analyse the relations between the construct’s digital transformation, business model, organizational strategy and dynamic capabilities, as well as their insertion in the theme of innovation. This is a theoretical essay based on the analysis of consolidated publications and recent discussions that address the themes of business model, strategy, and digital transformation. The results indicate a close relationship between the themes, with the search for new business models, digital transformation and the adoption of specific strategies by organizations being identified as ways to generate value for customers, foster innovation and, ultimately, create sustainable competitive advantage for organizations. It is concluded that, notwithstanding the common objective, the sectored conduct of these themes in the organizational context can be detrimental to the achievement of organizational objectives. It is understood that the article contributes to discussions about the relationships between business model and strategy, including the context of digital transformation as yet another element.
关键词：Business model;Strategy;Digital transformation;Innovation.