文章基本信息

标题：Analysis of O2O Model’s Development Problems and Trend
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作者：Xingang Weng , Liying Zhang
期刊名称：iBusiness
印刷版ISSN：2150-4075
电子版ISSN：2150-4083
出版年度：2015
卷号：07
期号：01
页码：51-57
DOI：10.4236/ib.2015.71006
语种：English
出版社：Scientific Research Publishing
摘要：Future competition not only exists in the products and channels, but also exists in the resource integration and terminal consumers. O2O mode is new commerce model which does a deeper explore to the sales channels, and has a very good prospect. But there are certain obstacles in its development. This paper analyzes their respective advantages of two kinds of sale models under the background of electronic commerce, including online electricity sales mode and offline store sales model. Then it points out the problems that are needed to solve in the development process of O2O mode. At last, this paper analyzes the five networks needing to be built in the process of O2O model integration.
关键词：O2O Mode; Online and Offline; Mobile Commerce; Network