文章基本信息

标题：Formao de preo de produtos hortifrúti dos pequenos produtores rurais de Alta Floresta D’Oeste e Rolim de Moura
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作者：Pablo Henrique de Souza Neres ; Ademir Luiz Vidigal Filho ; Carlaile Largura do Vale 等
期刊名称：Research, Society and Development
电子版ISSN：2525-3409
出版年度：2022
卷号：11
期号：3
页码：1-16
DOI：10.33448/rsd-v11i3.27148
语种：English
出版社：Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
摘要：Price is a monetary expression of the value of a product or service. In view of the above, the main objective of this research was to verify how small rural producers of vegetable products from Alta Floresta D'Oeste and Rolim de Moura form their sales prices. It was found that the predominance of the method used is the analysis of competition. A qualitative and quantitative approach was used, employing deductive methods, using a descriptive approach and field study. The data collection techniques were questionnaires for 22 producers, semi-structured interviews for 3 producers and non-participant observation for the sample. The research makes it possible to conclude that the formation of sales prices of products is based on competitors, 59.09% of farmers practice the average price among competitors and that in relation to demand, 63.64% form price according to the season. When asked to classify the variables, customer, competitor and cost as determining factors when pricing their products, the result reveals that the customer comes first in pricing. In relation to what is most important in the pricing process, 31.82% claim to be the profit margin, which is linked to the contribution margin. However, 50% of the owners do not have fixed control over their costs.
关键词：Pricing;Costs;Family farming.