文章基本信息

标题：O perfil dos consumidores de e-commerce: um estudo de caso para o município de Dourados (MS)
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作者：Matheus Molinari Ferreira ; Roselaine Bonfim de Almeida ; Jonathan Gonalves da Silva 等
期刊名称：Research, Society and Development
电子版ISSN：2525-3409
出版年度：2022
卷号：11
期号：2
页码：1-18
DOI：10.33448/rsd-v11i2.22236
语种：English
出版社：Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
摘要：This article analyzes the variables that influence consumers in making the decision between buying products in physical stores or virtual stores. For this, a field research was carried out in the city of Dourados (MS), through which 384 individuals were interviewed. With these data, a descriptive and econometric analysis was performed using the logit model, which identified as statistically significant variables the individuals' marital status, income and education level. The results also showed that 58% of respondents have an income between a minimum wage and 2 thousand reais. In addition, just over 60% of respondents trust to make purchases online, they, however, do not feel secure in providing their personal data. Among individuals who have already shopped online, 79% of respondents, most make few purchases and the main items purchased are, in general, clothing and electronics. The main motivating factors for carrying out this type of transaction are: price, convenience, practicality and variety of products. The demotivating factors are the delivery time and the lack of physical contact with the product. Furthermore, the probability of buying online increases by 18.72% if the individual is single, 9.72% if the individual has an income between BRL 1,000.00 and BRL 2,000.00 and 18.31% when the individual has completed higher education. With this, it can be concluded that although e-commerce still generates some distrust for some people, it had good acceptance among Douradense’s consumers.
关键词：E-commerce;Consumers;Internet.