文章基本信息

标题：A importancia do marketing e da administrao para consultórios odontológicos
本地全文：下载
作者：Maria Aparecida Lucena de Oliveira Motta ; Herrison Félix Valeriano Silva ; Rafaella Bastos Leite 等
期刊名称：Research, Society and Development
电子版ISSN：2525-3409
出版年度：2021
卷号：10
期号：6
页码：1-11
DOI：10.33448/rsd-v10i6.15858
语种：English
出版社：Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
摘要：This paper aims to discuss how marketing (which has gained a lot of importance in the digital environment in recent years) can improve the company's image, when done well and respecting dental ethics, and explaining about the management of dental clinics - since organization of documents, respect for schedules and cost control leads to greater excellence, in addition to reducing expenses and mitigating risks -, thus finding solutions with the purpose of boosting the performance of establishments. This is a literature review, where an electronic search for publications was carried out in the PubMed, Lilacs and Scielo database, using the following keywords, obtained according to the Medical SubjectHeadings (MeSH): dentistry, marketing and management, with the Boolean operator “AND”; 7 papers were selected. It is concluded that it is essential that undergraduate courses in dentistry adopt more effective models on the non-technical subject for the training of new professionals, which will improve the quality of services provided and will enable greater chances of professional and financial success for the company.
关键词：Dentistry;Marketing;Management.