文章基本信息

标题：Consumer Search: Evidence from Path-tracking Data
本地全文：下载
作者：Fabio Pinna ; Stephan Seiler
期刊名称：CEP Discussion Paper
出版年度：2014
卷号：2014
语种：English
出版社：Centre for Economic Performance
摘要：We estimate the effect of consumer search on the price of the purchased product in a physical store environment. We implement the analysis using a unique data set obtained from radio frequency identification tags, which are attached to supermarket shopping carts. This technology allows us to record consumers' purchases as well as the time they spent in front of the shelf when contemplating which product to buy, giving us a direct measure of search effort. Controlling for a host of confounding factors, we estimate that an additional minute spent searching lowers price paid by $2.10 which represents 8 percent of average trip-level expenditure.
关键词：Consumer search;in-store marketing;path data