文章基本信息

标题：Incentives for Quality over Time - The Case of Facebook Applications
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作者：Jörg Claussen ; Tobias Kretschmer ; Philip Mayrhofer 等
期刊名称：CEP Discussion Paper
出版年度：2012
卷号：2012
语种：English
出版社：Centre for Economic Performance
摘要：We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important driver of usage while sheer network size became less important. Further, we find that update frequency helps applications maintain higher usage, while generally usage of Facebook applications declines less rapidly with age.
关键词：usage intensity;social media;platform management;two-sided markets