文章基本信息
- 标题:"Echo Generation": switching costs and the relational approach in the banking industry
- 本地全文:下载
- 作者:Raoul Graf ; Fabien Durif ; Mario Belzile 等
- 期刊名称:Innovative Marketing
- 印刷版ISSN:1814-2427
- 电子版ISSN:1816-6326
- 出版年度:2008
- 卷号:4
- 期号:1
- 语种:English
- 出版社:LLC "CPC "Business Perspectives"