文章基本信息

标题：The marketing strategy for making optimal managerial decisions by means of smart analytics
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作者：Serhii Kozlovskyi ; Larysa Shaulska ; Andrii Butyrskyi 等
期刊名称：Innovative Marketing
印刷版ISSN：1814-2427
电子版ISSN：1816-6326
出版年度：2018
卷号：14
期号：4
页码：1-18
DOI：10.21511/im.14(4).2018.01
语种：English
出版社：LLC "CPC "Business Perspectives"
摘要：The article presents a methodology for developing the marketing strategy for the adoption of optimal managerial solutions by means of smart analytics. Such issues as marketing strategy modeling methods; software products based on the integration of smart analytics; optimal choosing electro mobile and others have been considered. The main subject of the article is constructing an optimal decision-making model using a combination of classical statistical and mathematical methods and models, as well as modern information technologies including methods of smart analytics. The conceptual scheme of the effective marketing management has been created according to the structural components: information, statistical, mathematical, analytical and technological etc. The structure and main features of every component have been considered in detail. The created conceptual scheme of the effective management was demonstrated through the simple example of optimal choosing electro mobile. To investigate sales on electro mobiles Ukrainian market a set of factors has been considered. According to them the correlation and cluster analyses have been conducted. The main factors, which are the most influent for the price of electro mobile on Ukrainian market have been revealed. All considered models of electro cars have been divided onto three groups depending on the characteristics price–quality.