文章基本信息

标题：Global Muslim Response to Bandung Halal Tourism Branding
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作者：Aping Firman Juliansyah ; Agustina Eka Putri ; M. Liga Suryadana 等
期刊名称：International Journal of Applied Sciences in Tourism and Events
印刷版ISSN：2580-5584
电子版ISSN：2580-5592
出版年度：2021
卷号：5
期号：2
页码：197-206
DOI：10.31940/ijaste.v5i2.197-206
语种：English
出版社：Politeknik Negeri Bali
摘要：The city of Bandung has great potential for halal tourism. In addition to the carrying capacity of natural and human resources, Bandung has been designated by the Indonesian. However, policy makers still have not carried out special branding for halal tourism for the city of Bandung. This study has a purpose to observe the importance of branding for halal tourism in Bandung. This study uses a qualitative approach. The data were collected through questionnaires and literature study. The result showed that the majority of Muslims from various countries consider halal tourism branding important and influence their choice of the city they will visit.
关键词：Halal Tourism;Tourism Branding;Bandung Tourism;Destination Branding;Tourism Marketing