文章基本信息

标题：Use Social Media Knowledge for Exploring the Portuguese Wine Industry: Following Talks and Perceptions?
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作者：Gael Pérez-Rodríguez ; João Pedro Baptista ; Gilberto Igrejas 等
期刊名称：Scientific Programming
印刷版ISSN：1058-9244
出版年度：2022
卷号：2022
DOI：10.1155/2022/2912770
语种：English
出版社：Hindawi Publishing Corporation
摘要：This work presents an exploratory study that retrieves, processes, and analyses Twitter data to gain insights about the relevance and perceptions of the wine industry in the Douro Portuguese region (including Porto and Douro wines), as well as other regions in the country. The main techniques and algorithms used in our work belong to the families of natural language processing and machine learning, and the practical relevance of the proposed methodology has been proven in the analysis of 1.2 million unique messages from more than 764,000 distinct users retrieved from the Twitter platform. Derived results from this study are valuable to provide insights that can be further used in the context of Business Informatics to promote better and more efficient marketing campaigns, for example, centering the topic on the most interested people or communicating with the most appropriate words.