文章基本信息

标题：Is it recession-proof? Masstige purchase intention: the moderating effect of perceived economic crisis
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作者：Belay Addisu Kassie ; Jounghae Bang
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2022
卷号：132
页码：1-11
DOI：10.1051/shsconf/202213201013
语种：English
出版社：EDP Sciences
摘要：The aim of this study is to investigate the effect of economic crisis on consumers’ masstige behavioural intention. The study examines the effects of uniqueness, hedonic value, conspicuous consumption and perceived quality on masstige purchase intention, and as well the moderating effect of perceived economic crisis. The study conducts the hierarchical multiple regression analysis. The results show that uniqueness and hedonic values have significant influences on masstige purchase intention, while conspicuous consumption and perceived quality have no influence on masstige purchase intention. In addition, perceived economic crisis has no moderating effect on the relationship between uniqueness, hedonic value, conspicuous consumption, perceived quality and masstige purchase intention.
关键词：Masstige;Economic crisis;Uniqueness;Conspicuous consumption;Hedonic value;Perceived quality