文章基本信息

标题：Promotional Marketing Campaigns in Pandemic Times
本地全文：下载
作者：Daniel Moise ; Mirela Stoian ; Laurentiu Gabriel Francu 等
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2021
卷号：129
页码：1-6
DOI：10.1051/shsconf/202112901021
语种：English
出版社：EDP Sciences
摘要：Research CoVid19 was a shock for governments, organizations as well as people. At the beginning of the pandemic, everyone was stunned and companies tried to adapt to the “new reality”, as some sectors were forced either to diminish their offer due to the downfall of demand, or even to fully stop offering products or services as a result of the lockdown restrictions, as in the case of tourism and events sector. Imminent health, social and economic crises seemed inevitable, and with more destructive power than the 2008 economic crises.Purpose of the article: Almost all organizations and companies were affected to a certain extent by this global crisis. On one hand, companies manufacturing medical products, drugs, devices, disinfectants, construction, digital industries, courier companies had an increase in the demand, while others like: automotive, aerospace, construction, hotels, spas, cultural and creative industries had a fall of demand due to the lockdown restrictions.
关键词：promotional campaigns;raffles;prizes;strategies in pandemic times