文章基本信息

标题：Problems of ensuring the competitiveness of the region in the conditions of COVID-19
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作者：Vadim Pashkus ; Anna Volkova ; Yulia Maltseva 等
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2021
卷号：129
页码：1-10
DOI：10.1051/shsconf/202112908016
语种：English
出版社：EDP Sciences
摘要：Research In the context of the COVID-19 pandemic and its global consequences, a fundamentally different economic environment arises, which requires the use of new approaches to the formation of the economic policy of the region and the identification of new ways to ensure the global competitiveness of the region. Territories are beginning to compete for previously unclaimed resources, as well as use new methods of promotion and positioning.Purpose of the article: The purpose of this work is to identify new economic conditions caused by the COVID-19 pandemic and its consequences, as well as to assess the impact of these conditions on the effectiveness of the economic policy of the region and the applied promotion and positioning strategy.
关键词：Global Tourism Industry;global competitiveness of the country;digitalization;institutional designs;“coercive digitalization”