文章基本信息

标题：Exploring Innovative Marketing Opportunities for Halal Entrepreneurs in Hospitality and Tourism Industry
本地全文：下载
作者：Mohamed Battour ; Mohamed Salaheldeen ; Khalid Mady 等
期刊名称：SHS Web of Conferences
印刷版ISSN：2416-5182
电子版ISSN：2261-2424
出版年度：2021
卷号：124
页码：1-9
DOI：10.1051/shsconf/202112410001
语种：English
出版社：EDP Sciences
摘要：Innovation is essential for long-term competitiveness of firms. The lack of innovation can reduce the competitiveness of firms in the hospitality and tourism industry. Therefore, Halal entrepreneurs in the Halal travel market must prepare for a future led by innovation and technology and to build scalable, digitally enabled business models. There are many innovative opportunities that can be translated into Halal tourism product/services for Muslim and non-Muslim travellers. Some aspects of Halal travel may also satisfy the demands of the non-Muslim market. The paper discusses seven innovative opportunities that could be exploited by Halal entrepreneurs in the hospitality and tourism market. The findings are useful for entrepreneurs to develop Halal products and services for Muslim and non-Muslim travellers.